Big Fish Aura.

The product intelligence platform for founders who deliver.

From idea to build-ready specification. AI-coached, strategically validated, fully traceable. No jargon, no guesswork — just a structured conversation that turns your idea into something real.

We'll let you know when your invite is ready.

Three things no other tool combines.

Strategic guidance

AI coaches you from a vague idea to structured Ambitions, OKRs, Personas, and User Needs — with full traceability between them.

Linkage integrity

Every task traces back to a strategic reason and a user reason. When things change, Remorra shows exactly what else is affected.

Build-ready specs

A structured PRD your builder can parse. Brand Kit, user flows, data model, architecture — all in your Build Pack.

Five phases. Four Packs. One traceable journey.

D

Discover

The brain dump

Talk about your idea. Remorra shapes it into a Founder Pack with a Viability Score. No forms, no structure — just a conversation.

R

Refine

The sweep up

Define strategy and users. Build a Product Pack with Ambitions, OKRs, Personas, Pain Points, and User Needs — all linked.

I

Initiate

The suit up

See the full shape of what you've built. Set up your workspace. Your Investor Pack generates automatically from everything you've defined.

V

Venture

The delivery

Build, deliver, and adapt. Kanban, ceremonies, and your Build Pack come to life. Every decision traceable, every change impact-assessed.

E

Evolve

The workshop

Change anything safely. AI screens the impact across your entire product. Linkage integrity stays intact, even as your thinking shifts.

Nothing else combines strategic guidance, AI coaching, and delivery management.

Capability Remorra Productboard ChatPRD Bolt / Cursor
Idea to specification guidance Go from a rough idea to a structured, build-ready product spec through guided AI conversation — not templates or blank pages.
AI coaching, not just generation Remorra asks the right questions, challenges assumptions, and guides your thinking — it doesn't just generate a document and leave you to figure it out.
Every task linked to a reason Every task traces back through User Stories, User Needs, Personas, and OKRs to your Ambitions. Nothing gets built without a strategic reason behind it.
AI change management When you change your mind — and you will — Remorra screens the impact across your entire product and shows exactly what else is affected before anything moves.
Full Build Pack PRD, Brand Kit, User Flows, Data Model, System Architecture, and The Blueprint — all generated from your product data. Hand it to any builder and they know what to build.
Product health score A real-time Viability Score that measures Clarity, Linkage, Coverage, and Confidence — so you always know how ready your product is and what to work on next.
Product team expertise built in Remorra has the knowledge of a Product Owner, UX Designer, Business Analyst, and Tech Lead built into every conversation. You get a full team's thinking for the price of one tool.
Documents that stay current Your PRD, Architecture, and every other document updates as your product evolves. No more outdated specs that nobody trusts.
Investor-ready outputs An Investor Pack auto-generates from everything you've defined — problem, audience, strategy, product, and viability. Ready to share without extra work.
Delivery management Kanban board, backlog, cycles, ceremonies, RAID log, and reports — everything you need to manage delivery without a separate project management tool.

Start free. Upgrade when you're ready.

No credit card. No time limit. Build your foundation for free, then unlock the full platform when you're ready to deliver.

Free
Discover + Refine + Initiate
£0
Forever, for one project
  • AI-coached idea discovery
  • Founder Pack & Viability Score
  • Full Refine track & Product Pack
  • Investor Pack auto-generated
  • Launch Canvas reveal
Join waitlist

Start with the idea. End with the spec.

Join the waitlist. We'll let you know when your invite is ready.